No review information
The product page shows no star rating, review count or user reviews.
WTP: 2,019 TRYExpected demand: 49%
Details
All studies
WTP
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Wireless Over-Ear Headphones — Black
Wireless headphones · 4 social-proof scenarios · synthetic consumer panel
Product Descriptions
High rating + few reviews
The product has a high star rating but a low number of reviews.
WTP: 2,075 TRY (+2.8%)Expected demand: 57% (+15.7%)
DetailsHigh rating + many reviews
The product has a high star rating and a large number of reviews.
WTP: 2,079 TRY (+3.0%)Expected demand: 58% (+18.4%)
DetailsNegative review
The product page features a prominent negative user review.
WTP: 1,928 TRY (−4.5%)Expected demand: 44% (−9.4%)
DetailsMetric Comparison
Change vs. reference scenario: “No review information”
| Scenario | No review information | High rating + few reviews | High rating + many reviews | Negative review |
|---|---|---|---|---|
| Average WTP | 2,019 TRYReference | 2,075 TRY+2.8% | 2,079 TRY+3.0% | 1,928 TRY−4.5% |
| Expected demand | 49%Reference | 57%+15.7% | 58%+18.4% | 44%−9.4% |
| AUC | 19,760Reference | 25,580+29.5% | 30,090+52.3% | 14,320−27.5% |
| Half-demand price | 2,089 TRYReference | 2,158 TRY+3.3% | 2,281 TRY+9.2% | 1,885 TRY−9.8% |
WTP
Demand Curves — Overlaid
Results are based on synthetic consumer panel simulations.