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WTP · Pricing Analysis

Wireless Over-Ear Headphones — Black

Description

The product page features a prominent negative user review.

The visible negative review pulls purchase intent and WTP below the reference scenario.

Average WTP
1,928 TRY
−4.5% vs. reference
Expected demand
44%
−9.4% vs. reference
Half-demand price
1,885 TRY
AUC
14,320
Participants
200
Demand

Demand Curve

Conversion

Acceptance Rate by Price Point

  1. 1,700 TRY44%
  2. 1,900 TRY20%
  3. 2,100 TRY16%
  4. 2,300 TRY10%
  5. 2,500 TRY6%

Results are based on synthetic consumer panel simulations.